In business analysis we need to understand what is customer requirement based on that we must prepare our promotional activity like our website. So first we should know how our customer searching in Digital media(Internet).
For example If you want to buy one Samsung Phone in online, how you are going to search in Search engine may be Samsung j 7 in online or Samsung J7 with best price etc., in different way we are searching in Internet. Is it right…? yes. As a business person you should find how our customers are searching our related products in Search Engine. That type of key words you must concentrate in our web page. then only we can convert our customers to our website. For finding the best key word we need to do some Key word Research.
What is Keyword Research.? It is the process of finding the best suitable keywords for a business to optimize the site and generate conversions.
In SEO process Keyword research is basic and first step. Keyword research plays very very important role in Search Engine Optimization (SEO) Process. If you failed in Key word research automatically you failed in SEO process. So we need to more concentrate on Keyword research. Before going to key words research we need to know some definitions/means.
In search engine which type of queries our customers are searching…? can you expect all searching query is it profitable for our business? No. For example i am providing Digital marketing Services. One person searched in google search engine ” Digital Marketing” Can you guess he is looking for digital marketing service or Training or definition.
Different type of Search Query:
Informational Search Queries:
Intention of this type of Informational query is user want to learn something, user want to know some information.
For Example: How old Narendra Modi? What is Digital Marketing?, Distance between Chennai and Tirupathi.? etc.,
Navigational Search Queries:
The user is looking to reach specific brand or web site or location.
For Example: State bank of India, Amazon login, YouTube etc.,
Transactional Search Queries:
When Consumer types in transactional search queries they are ready to buy or make a transaction. If some one typed “Samsung galaxy in online” that means consumer is interested to buy a mobile.
In Search Engine process we searched with different words. There is a no limitation for words to use in search engine it may be 1 word, 2 words – – – 5+ words etc.,
keywords based on length:
Mainly it is 3 types
- Short tail keyword
- Medium tail Keyword
- Long tail Keyword
Short tail keyword:
Short tail keyword means it consist 1-2 Words, With this type of short tail keyword we can’t expect exact user requirement/Query.
For Example User searched in Search Engine like” Digital Marketing” it is short tail keyword. We can’t expect user exact query.
In Search engine process we will get high volume short tail keyword queries and High competition.
Medium tail Keyword:
Medium tail keyword means it consist 3-4 words, This type key words competition and query volume also medium.
Example: Digital Marketing Training.
Long tail keyword:
Long tail keywords means it consist 5+ words, this type of keywords are specific query, Low competition and high conversion rate.
Example: Best digital marketing training in Chennai.