Everybody will get one doubt when ever we are searching some query in google search engines how google will give 1st priority or next priority…? Is there any conditions.? Yes that is not a condition, Some factors is there. Because Search engine team always trying to give quick answers, better result, Best possible way to give solution. For that reason Google is making one powerful Program that is Google Algorithm.
Search Engine Algorithm:
These algorithm helps the Search engines to get relevant information from database. Regularly google developing many algorithms to make the results more relevant to users. now we are going to discuss some of the google algorithms.
Page rank is an Algorithm. It is used by google search to rank the websites in their search engine results. Based on page rank google measures the importance of website page. The values of page rank is measures from 0-10. Then how we will get good page rank……? Based on no.of external back links(References) google will calculate the page rank. What is back links…?
For example in above diagram you will get some idea about back link concept. Page A giving back links to Page B and Page C. page B getting 2 back links, Page A getting 1 back link.
For your understanding purpose coming to one practical example, You started one Supper market name called “XYZ Super market”. you invested lot of money for that Super Market. you are selling with best prices. Mr.A brought some products in your super market, then he will informed to his friends Mr.B and Mr.C in XYZ super market they are selling very good prices. so XYZ Super market get 2 references, Based on this way they will get more leads and sales finally their business is good. In this way when we get more back links(References) from different pages you will get good page rank(PR).
Google have very good power full database. If we entered some spelling mistakes in search box. Automatically it will give correct word it will collect from in their database.
With google database when ever we search one query that related synonyms also it shows.
When ever we searching some query, google try to understanding what we are searching. For Example
Click Through Rate (CTR):
Click through rate(CTR) is one of the powerful factor in Search Engine factor. CTR measures how many users are clicking on the website in search results. By using CTR we can understand the user response and engagement.
Formula for CTR: (No.of clicks / No.of impressions) x 100.
For example when ever customer searching one keyword that time your web page will appear in search result, no.of appearance in search result is nothing but Impression. When user click the web site then it is click. many times Our web page appear in search result but some times only user will click the page.
CTR: (25/50) X 100 = 50%
Search Engines Result page:
Search Interface is nothing but area which you and I watch the result and where you get results is called Search Interface or Search Engine result page.
There is a two type of results is there.
- Paid Results
- Non Paid Results.
Paid: They are paying money to Google to get top position.
Non Paid: Based on google search engines algorithm/factor it will get in top position.