History of Search Engine

History of Search Engine:

History of Search Engines

Nowadays the internet is one of the part in our day to day life. Even 3 years old to 70+ years old peoples also addicted to the internet. In this internet world,  Search Engines is one of the important part and it plays a very crucial role. so what is the Search Engine.? What is the history of Search Engines…?

What is a Search Engines…?

A Search Engines is a program. That collects documents, files for keywords from different websites. In simple words, search Engines is like a Library.

A program that searches files/ Documents for specific keywords and it gives a list of documents or files where the keywords found.

The goal of many websites is to appear in the first Search Engine Page with most popular keywords based on their business.

Some of the Top Search Engines: Google, Bing,  Ask, Baidu,  AOL etc.,

Search Engines working process.

What is the History of a Search Engines…?

The World first Search Engines implemented with the name of ‘Archie’ in 1990. The founder of Archie was Alan Emtage, He was a student of McGill University. It is a basic Search Engine.

Archie Search Engine

History of Search Engines

Top search engines

Every body think search engine are Google, Yahoo/Bing only. Is it right…? Yes. But many other search engines also available and still they serve millions of search queries per day. It is the shocking information for most of the people but it is real fact/true.

Google is not only search engine available in internet.  There are number of search engines are available for internet users.


We  well know about google search engine, It is the No.1 Search Engine in the world.

The  founder of google search engine was Larry page & Sergey Brin in 1998. 85% of internet users prefer Google search Engine.


Bing is one of the best search engine,  It is the 3rd largest search engine on the web in terms of Query volume.

3% of internet users are prefer Bing search Engine.

on July 29, 2009, Microsoft and Yahoo announced, In which Bing would power yahoo search.

6.15% of internet users are using yahoo search engine. So Totally 9.15+% of users using bing Search engine.


Normally Ask.com search engine receives approximatly 3% of query search.  Ask.com is a Question/Answer formate type of queries.

Some of the best Search engines:





Internet Archive,


Off Page SEO: Getting Quality Backlinks Techniques for Search Engine results | Learn Something Best

off page seo backlinks

Search Engine Optimization (SEO) plays very important role for business promotion. Search Engine Optimization is the best technique to get good traffic to your website in search engines like Google, Bing etc., SEO has 2 major technique to improve traffic to a web page that is on page SEO and off page SEO.

On Page SEO: 

On page SEO is nothing but optimize the Title, Meta description, meta tag, URL, Content, image, heading and internal links.  In a simple way on page technique means building your website to be search engine friendly.

Off Page SEO:

Off page SEO makes your website popular in online, then you will get more visibility. By using  Off Page SEO technique you will get a good position in Search Engine Results.

Being an SEO professional, I hereby suggest some of the important factors get a good result on off page SEO.

Backlink strategies to build your Online Reputation:

Backlink plays a very crucial role to build an online reputation. once you get good  Backlinks from best websites(Good PR, PA, DA) automatically you will good Search Engine Results.

Top 5 ways to get good back links:


1. Ask a Backlinks:

First find out best websites in your circle of friends, associates, partners who have relevant information. Then ask to them ” Give me backlinks to my website”. In this way, you can get more backlinks from your circle.

Where ever you are getting backlinks first you must check their website Page Authority(PA= 25+), Domain Authority(DA=25+).

2. Directory Submissions:

In a simple way Directory is a website, It contains different categorized list of links from all around the world websites. The directory is a very important tool to build your link popularity in search engine results. It is a one way back links source provider, Which are the most powerful backlinks.

In different, we can get backlinks from directories. it’s like paid submissions and Free submissions. If you submitted in paid version with in 1-2 days you will get approval and you will get back links. else you submitted freely in directories it will take 2-3 months to get approval from directories.

3. Social Bookmarking:

Social bookmarking is like online service which allows the user to your site. It is one of the best ways to get quality backlinks. If you bookmark your web pages in social bookmarking sites it will give quality backlinks to your web pages. And we know that if are getting quality backlinks automatically your page rage will be an increase.  These are the additional support to your website.

First, we must collect a list of social bookmarking sites in search engines. After making a list doing social book marking is a not tough job. You need to fill all the required specifications about your website or blog like URL, Description etc.,

4. Question & Answer strategy:

By using this technique to getting backlinks is very powerful. If you have good knowledge in specific niche/topic you can share your answers and with that comment, you can get backlinks. In this way rank your answer in search results. If you give more answers then you will get more backlinks. It is a simple way to get traffic try to utilize this type of free backlinks to get more traffic to your website or blog.

Try to answer the questions in Quora like websites. Quora is one of the best question and answer websites for all niche/ Topic. And try to search question and answer website and make a list and submit your answers with your website links.

5. Press release:

The press release is one of the ways to get backlinks.  You must collect press release websites then you should release your new updates in press release websites. It will be helpful to your search engine optimization process.

Bonus Tips:

  • Getting backing to your website or Blog is play very important role in getting a good position in search engine results.
  • First list out getting backlinks techniques like Ask a backlink, Directory submissions, Niche directory submissions, Social Bookmarking, Classified posting, Question and answering, Press release etc.,
  • After list outing, all backlinks techniques, Try to get more websites for each technique and list out and submit your pages.
  • The quantity of backlinks is not a major thing, getting Quality of Backlinks is very important for the search Engine optimization process. When ever you are submitting your web page for getting backlink first check DA(25+) and PA(25+) then submit, don’t prefer low-quality backlinks.


Off Page SEO or Optimization: Importance of Off page seo, Backlinks, Types of Backlinks | Learn Something Best

Off Page optimization seo

Search Engine Optimization is the process of optimizing the website for Search engine. Based on this Search Engine Optimization (SEO) you will get top position in Search Engines like Google, Bing, Yahoo etc., Once you will get a good position in search engines automatically you will get good leads and sales. In Search Engine Optimization 2 techniques are very important and it plays very important role in SEO Process.

  1. On Page SEO
  2. Off Page SEO

On Page SEO:

On Page SEO or On Page Optimization is nothing but as per search engine rules and regulation we should optimize our websites. In on page SEO, we need to optimize the Domain name,  Speed of the website,  URL optimization, Title tag optimization, Meta Description,  Content optimization, Image Optimization, Heading optimization etc., If we optimize these automatically somewhat you will get a good position in Search Engines. All web page elements you can control in order to make it visible to search engines.

If you want to get a very good position in Search Engines, on page optimization is not enough for getting the good position we need to do Off Page SEO or Off page Optimization.


Off page SEO or Off Page Optimization is a process of building back links to our website is called as Off page SEO or Off Page Optimization. It gives back end support to your website to get good position in search engines. Off page, SEO is vital for getting good traffic to your website. It plays a crucial role to get the good ranking from search engine to your website.

If you do proper off page SEO for your website you will get good rank in search engines results. and you will get better Page Rank also. Page rank is one of the factors in search engine algorithms.

“In a simple way On Page SEO doing front end work for website and Off page SEO doing back end work for website”


In Off Page SEO,  Backlinks plays very important role,   A backlinks are one of the regular usage words in the world of  Search Engine Optimization (SEO). If you want to get good value to your website. Indirectly it depends on No. of good back links.

Backlink building is the most powerful and effective in off page SEO. If you build external links to your web page you are trying to gather more references with this reference easily you can get more leads. Then easily you can bypass your competitor and you will get good rank in search engines.

“In Simple way, if web page/website links to any other sites/page is called a Backlinks” 

Types of Backlinks:

There are three types of backlinks are there

One way Backlinks: It is a most powerful and valuable type of Backlinks. In Simple way suppose you joined in X Institute and successfully you completed your course after finishing your course you referred your friend to join that X Institute. Just you referred your friend.

One Way Backlinks

In the same way, good websites give back links to your website. You must remember to try to get backlinks from Good Page Rank(5+) Website or Good PA or DA (25%+).

Two-way Backlinks: In a simple way With the same example suppose you joined one X Institute and successfully you completed your course after finishing your course you referred your friend or others to join that X Institute. But based on no. references you will get some percentage of Commissions from X Institute. This type of Backlinks harm for your website.

Three-way Backlinks: Three way backlinks is nothing but “A Company” gives backlinks to “B company” and “B company” gives backlink to “C Company” and “C company” gives backlinks to “A Company”. It is like chain process. This type of backlinks also not good for your websites.

Three way Backlinks

Above 3 backlinks in a chain, the process is called as multi backlinks.

XML Sitemap Need for Getting good Position in Search Engine, Using Yoast SEO Plugin | Learn Something Best


xml Sitemap

What is the XML sitemap? why should I use XML sitemap for my website? how it will be useful to Search Engine ranking.? How to create XML  sitemap? etc., with these questions are you confusing,

Then you are in right place to learn this concept. Don’t worry friends I will explain in a simple manner. After 5 min you will get some idea about all your questions related to sitemaps. Are you ready…? Yes, good.

Suppose you received one interview call from one X company in the big city. You reached that address in that place one big building is there nearly 20 floors.  But you don’t know in which floor X Company is there. But nearby no one is not there to guide you. So you need to check each and every floor after a long time finally you will reach X Company. It is very difficult for new persons is it right…? Yes absolutely.

If someone prepared one building sitemap means in which floor which companies are there with Number. Then easily and directly you can reach your X Company. Is it true or not.? Absolutely it is true. It is very helpful to new persons also.

In this way,  Suppose in your website nearly 100+ pages are there. It is difficult to search engine to crawl the each and every page one by one.  It will take the time to crawl your website. If we have given sitemap to Search Engine then crawler will happy because you reduced their work.

Then this sitemap is helpful to search engine indirectly you are helping to User also. Automatically you will get a good position in Search Engine. These are small things in your point of view If you want to get a good position in Search Engine doesn’t neglect even small technique also.

In Simple way Sitemap is nothing but it is a just a map for your website. In the single page you show all your website links and sections etc., Sitemap makes a navigate your website easier. This sitemap on your website is good for your valuable user and Search Engine.

A sitemap is a very important way of communication with Search Engines. With your sitemap, you can give navigation to your search engine.

A sitemap is not only for navigation purpose. If any changes happened in your website immediately it will communicate with Search Engine. These things are very helpful to get a good position in search engine.

Okay, you cleared all sitemap basic details. Then how to enable XML sitemap in WordPress.

Enable XML Sitemap in WordPress:

If you are using WordPress technology for your website design, In simple plugins, we can enable XML Sitemap.

XML: eXtensible Markup Language.

Steps to Enable XML Sitemap in WordPress:

  1. Log in your WordPress website. After login, you will get ‘Dash Board” on the left-hand side.  Then in menu Click ‘SEO‘.
  2. In SEO option  Click on “XML Sitemap”.
  3. Enable the Sitemap Functionality.

XML Sitemap in Yoast seo plugin

4. After enabling, the screen automatically expands with additional options for the sitemaps.

5. View your new XML sitemap by clicking the ‘XML Sitemap’ button.


Website Link update in Search Engines:

  • Google is our top search engine in global. If you want to update your link submit in Google Console.
  • If you want an update in One of the search engine Bing submit in Bing Webmaster Tool.


SEO On Page Optimization: Content Optimization, Heading, Image Optimization, Internal Link | Learn Something Best

Content optimization -On Page Optimization-SEO

In Search Engine Optimization (SEO), on page optimization plays very important role. If you want to get good position in Search Engine we must do some on page Optimization activity like URL Optimization, Title tag Optimization, Meta description optimization, and We need to learn very powerful and important on page optimization like Content optimization, Heading Optimization, image optimization, link optimization etc.,

Content Optimization:

Content optimization plays very important role in on page optimization as well as in Search Engine Optimization. Suppose you wish to write one content about one product or one website or One Blog. If you want to get good Position in search Engine you should check with your content is it optimized or not. If you are ready to optimize your content you should follow some of the Search Engine Optimization (SEO)  rules and regulations for content optimization then only you will get good position in Search Engine (SE).

  • Your content must be Unique. Other wise it will be effected by google panda update.
  • Your content must be minimum 300 words otherwise it will be consider as a Thin content.

Keyword Frequency/Density:

Keyword Frequency is nothing but number of times given keyword is repeated in the page. If you used properly and repeatedly the given keywords with attractive sentences automatically you will get good position in Search Engines.

Keyword Density is nothing but the percentage (%) of the keywords in the content.  Density of the page between 1% to 4% is Good for Search Engine Ranking.

Tool for Keyword Frequency/Density:

By using this tool you can check how many times we used keywords in one page. What is  density of keyword.

Heading Optimization:

For writing content we have different time of Headings Heading 1, Heading 2, Heading 3, Heading 4, Heading 5, Heading 6. Heading optimization also one of the important part in On Page Optimization.

  • Always try to use keywords in Headings. That also give good result in search engine.
  • Every page must have at least one Heading 1 tag.
  • You can use multiple Heading 2 tag and heading 3 tag in the page.

Image Optimization:

Image optimization also one of the part in On Page Optimization.  If you want to good position in search Engine we must follow small optimization technique also.

  • Try to use at least one image in a page.
  • Use the name of the image with Keywords.
  • Try to use ALT Attribute with keyword.

Internal Links:

Internal Links improve the quality of the page. It is  helpful  to on page optimization in Search Engine Optimization Process.

Internal links means you are going to give reference to your other page in the same website. It is also very useful in content optimization.

If we done above mentioned all Search Engine Optimization techniques like URL Optimization, Title tag optimization, Meta tag Optimization, Content optimization properly  really you will get very good position in the  Search Engine.


On Page Optimization: URL, Title Tag, Meta Tag optimization in SEO Process.

Learn Something Best | LSB

In Search engine process on page optimization plays very important role. so today we are going to learn about basics of on page optimization important factors.

URL Optimization: 

Already you well know about URL. URL is nothing but a unique address to any website pages. URL optimization plays one of the important role in on page optimization. why we required unique URL for each page in  our website.?  Suppose in our website we have nearly 100+ pages, So you should give separate URL to each and every page. Based on project there are two type URL optimizations are there 1. Static 2. Dynamic

  • Static URL(SEO friendly URL’s):  Static URL is nothing but the name of URL is mentioned in simple words.

Example: www.learnsomethingbest.com/process-of-keyword-research/                     {Static is preferable}

  • Dynamic URL: Dynamic URL’s is nothing but the name of URL is mentioned with some values and parameters.

Example: http://www.amazon.in/ref=nav_logo

If you want to do proper URL optimization we need to follow some of the important rules and regulations. Then only  we can get in top position in search engine.

  1. Already you listed out some of the keyword by using keyword research tool. Try to use target keywords in the URL.
  2. Use multiple keywords by using syllable ” ” .  For example: keyword-research
  3. Always use small letters for URL to avoid duplication.
  4. Avoid using space between the letter of URL. if you given space between 2 letters it take Space=%20.
  5. In wordpress we can convert dynamic URL to Static URL by using permalink.

Title Tag Optimization: 

Title tag optimization also one of the important role in SEO Process. Coming to one practical example  when ever we reading news paper our interest is depending on attractive head lines only.  If head line is boring automatically our interest will go down. In the same in Search engine also Title tag plays important role.

If you do search engine friendly Title tag optimization in SEO Process you will get in top position in search engine. For doing  proper Title tag optimization  in SEO process we must follow some of the important rules and regulations.

  1. You must use target keywords in title tag. Then only search engine caches keywords easily.
  2. The length of title tag is 55 characters.
  3. Use combination of keywords in Title Tag to rank.
  4. Keywords can be separate with some symbols like ” : ” or ” – ” or ” ,” or ” | “.
  5. End the title tag with Brand name for brand awareness.

In WordPress by using yoast plugin  easily we can do this title tag optimization.

Meta Tag Optimization:

When ever we attending interviews, with 2 min interviewer will decide he/she’ s talent is useful to our company or not. You need to present your talent/ subject with in 2 min. Similarly when ever user searching some query in search engine with in seconds user will decide this page is suitable to our query or not. So that  by using meta tag we must  present in short way what type of content is there in this page and how it will be helpful to your requirement/query in simple way you must present to your user. Meta tag is provide some additional information to Search Engine optimization (SEO).

For doing proper Meta tag optimization we need to follow some important rules and regulations.

  1. It should be summery of page in search engine. Then only user will decide this page is worthy or not for their query.
  2.  The length of meta tag description is 155 characters.
  3. Try to use more keywords in meta tag description.
  4.  Try to present unique points about your business in meta tag description.

How to do practically this URL optimization, Title tag optimization and Meta tag optimization:

If you are using WordPress for your website, For this SEO process you just install yoast SEO plugin and directly you can enter the keywords.

Thanks for your attention…..

On Page Optimization: Importance of Domain name, Website Speed test | Learn Something Best

Learn Something Best | LSB

Regularly we heard about Search Engine Optimization. What is the process of Search engine optimization? Already we well know about keyword research this is the one of the basic step. Coming to next and powerful step is on page optimization.

What is On Page Optimization?

It is the process of optimizing or changing the web site as per search engine rules and regulation. If we prepared our web site as per the search engine factors automatically we will get top position in search engine. Today we are going to look about some of the Search engine optimization factors.

Domain name:

If you are going to start new website for your business, blogging etc., you should consider some of the important factors for selecting domain names. Always try to think about long term goal.

  • If possible use a main keyword in domain name.

Example: www.ABCparties.com

  • Don’t use domain name with symbols  like _, -,&, @ etc.,
  • Always try to book a domain on common extension like .com, .org, .co.in etc.,
  • If you are concentrate single country try to book country extension like www.amazon.in.
Website Speed:

You will get one doubt. Technically what is the relation between website speed and Search Engine Optimization(SEO)..? Yes is there. Recently search engines added this feature in their internal algorithm.  If the website loading or responding slow automatically you will get lower position.

How we will know speed of the website..?

We have some of the tools to check our website speed.

  1. Pingdom tool (tools.pingdom.com)
  2. Google speed analyser

Why our website will affect by the speed.? is there any factors are there.? Yes we have some main factors which are affect the peed of our website.

  • If our your server is not good automatically our website speed goes slow. So immediately we need to change our server to best web servers.
  • Number of requests is high , If we use word press for your website simply install wp super cache plugin.
  • If we use many images in our website it will be the affect the website speed. So we need to optimize the images by using photo shop or use less images.

Keyword Research: Best Keyword Research tools, SEO Keyword Research | Learn Something Best

Learn Something Best | LSB  We well know keyword research/identification  is a basic step and very very important step in Search Engine Optimization (SEO). If you failed in proper keyword research automatically you failed in SEO. So we need to analyse seriously. In this blog we are going to look process of keyword research in Professional way. Are you ready to learn…? Yes.

Product Categorization:

we must concentrate each every page in your website that means we should promote. So for that we need to analyse every page for doing SEO process.   For each and every page analyse we need to categorize our nice/topic/products.

For example you started one Electronic product selling web site, You are going to sell Cell phones and Laptops in online. How to categorize for doing SEO.?

Learn Something Best | LSB

In this way we should categorize then for each page we need to search keywords. Which type of keywords our users using for reaching  to our exact page. ? How can i found? There are different methods are

Brainstorming technique:

Brainstorming technique is a process of analyzing the possible search teams which may be used by our valuable customers. So main concept of this technique is we need to give some work to our brain for getting new keywords. For example we are going to keyword research for Galaxy S7 page. How to use brainstorming technique?  we mush thinks for Galaxy S7 how our customers are thinking…….

  1. Samsung Galaxy S7
  2. Galaxy S7
  3. Galaxy S7 different colors
  4. Galaxy S7 Price
  5. Galaxy S7 best offers
  6. Galaxy S7 features
  7. Galaxy S7 battery backup
  8. Galaxy S7 OS   etc.,

In this way by using our brain we need to think about keywords.

Then you will get one doubt it is manual process of keyword research. Is there any software for finding proper keyword research…? Yes, Obviously Google providing one best Keyword Research tool.


  • With your mail Id we need to Sign in.

After Sign in you will reach Keyword planner.

Learn Something Best | LSB

Then i will explain how to search Keywords this keyword planner.

Learn Something Best | LSB

Learn Something Best | LSB

In this way we can Search this keywords are best or not. how many customers searched in this month.

Then coming to next tool in Keyword planner,  we can get related searching words

Learn Something Best | LSB

Dear friends i think now you got some idea about keyword research. In this way practice and use different function like negative keyword(not useful for our page), Keywords filter(which word you don’t want we can filter), keyword include(with this word we need keywords) and Targeting area (State or country) etc., If you practice more and more you will get command in keyword research.

Tip: After research make a report in Excel sheet. which keyword is search by more peoples.

Once again i am telling Proper keyword research is very very important in doing Search Engine optimization(SEO).

Keyword Research: Types of search engine query, Short tail, long tail keywords imporatnce in SEO | Learn Something Best

Learn Something Best | LSB

In business analysis we need to understand what is customer requirement based on that we must prepare our promotional activity like our website. So first we should know how our customer searching in Digital media(Internet).

For example If you want to buy one Samsung Phone in online, how you are going to search in Search engine may be Samsung j 7 in online or Samsung  J7 with best price etc., in different way we are searching in Internet. Is it right…?  yes.  As a business person you should find how our customers are searching our related products in Search Engine.  That type of key words you must concentrate in our web page. then only we can convert our customers  to our website. For finding the best key word we need to do some Key word Research.

What is Keyword Research.? It is the process of finding the best suitable keywords for a business to optimize the site and generate conversions.

In SEO process Keyword research is basic and first step. Keyword research plays very very important role in Search Engine Optimization (SEO) Process. If you failed in Key word research automatically you failed in SEO process. So we need to more concentrate on Keyword research. Before going to key words research we need to know some definitions/means.

In search engine which type of queries our customers are searching…?  can you expect all searching query is it profitable for our business? No. For example i am providing Digital marketing Services. One person searched in google search engine  ” Digital Marketing” Can you guess he is looking for digital marketing service or Training or definition.

Different type of Search Query:

Learn Something Best | LSB

Informational  Search Queries:

Intention of this type of Informational  query is user want to learn something, user want to know some information.

Learn Something Best | LSB

For Example: How old Narendra Modi?  What is Digital Marketing?, Distance between Chennai and Tirupathi.? etc.,

Navigational Search Queries:

The user is looking to reach specific brand or web site or location.

Learn Something Best | LSBFor Example: State bank of India, Amazon login, YouTube etc.,

Transactional Search Queries:

When Consumer types in transactional search queries they are ready to buy or make a transaction. If some one typed “Samsung galaxy in online” that means consumer is interested to buy a mobile.

Learn Something Best | LSB

In Search Engine process we searched with different words. There is a no limitation for words to use in search engine  it may be 1 word, 2 words – – – 5+ words etc.,

keywords based on length:

Mainly it is 3 types

  1. Short tail keyword
  2. Medium tail Keyword
  3. Long tail Keyword
Short tail keyword:

Short tail keyword means it consist 1-2 Words, With this type of short tail keyword we can’t expect exact user requirement/Query.

For Example User searched in Search Engine like” Digital Marketing” it is short tail keyword. We can’t expect user exact query.

In Search engine process we will get high volume short tail keyword queries and High competition.

Medium tail Keyword:

Medium tail keyword means it consist 3-4 words, This type key words competition and query volume also medium.

Example: Digital Marketing Training.

Long tail keyword:

Long tail keywords means it consist 5+ words, this type of keywords are specific query, Low competition and high conversion rate.

Example: Best digital marketing training in Chennai.

Learn Something Best | LSB


Search Engine Algorithm, Google panda, Google penguin, Mobile friendly updates for SEO | Learn Something Best

Learn Something Best | LSB

What is spam.? In simple way which are done by any user in search engines which is not allowed in Search engine optimization is called spam.

For example if we done SEO  in proper way it is  allowed methods and you will get in top position after 6 months. but some one done  SEO in not allowed method with in 1 month he will get in top position. Is it good..?  for that purpose google  appointed spammers. Their nature of work is always they observe who will doing SEO in not allowed method and they will punish.

Coming to practical example in one class there are two type of students are there, 1 group  wrote exams sincerely and another  group cheated and wrote exams. Then govt analysed and  for cheaters they appointed invigilators, they will cache the  cheaters and they will suspend whole  semester. In that way Google spammers also doing like invigilator job.

For cache the cheaters, who is doing SEO in not allowed method for that Google release Spam fighting Algorithms. Google changes its search algorithms every year, most of the internal algorithms. After 2011 google increased their updates regularly every year 5-10 major updates.

If you do wrong and negative technique in SEO process google immediately throughout from google. If google throughout your website from google can you expect any sales from google.  So we need to active in updates based on that you should change your website.

Major Google updates:
Google panda update: 

Learn Something Best | LSB

This is the first dangerous update by google.  Many websites affected by this google panda update. Google released this update on Feb 23, 2011.

What is the Google panda update..? This algorithm target the site with thin content, Duplicate content, Site with high ad-to content ratio etc., Before Google panda update some of the persons create page with thin content like 1 or  2 lines in page. This type of content affected by Panda update.

Then what is duplicate content ? some one copied content from one main web site like Wikipedia and then past in their website. who is doing this type bad activity they affected by Google panda update.

Site with high ad-to content ratio means  if you open one page it shows popup after closing that it goes to next page.  It will irritate the user, this type of websites affected by Google panda update.

Google Penguin update: 

Learn Something Best | LSB

Google released penguin update on April 24, 2014. The main concept of google penguin update it caches Fake links(Link Schemes),  there is no content but they will repeat keywords many times (Keyword stuffing) and Over optimization.

Main concept of penguin update is it caches Fake links, It will effect the low quality back links. For example one web site Page Rank is 0, If this website gives back link to other websites it is called low quality back links.

Mobile Friendly Update:

Learn Something Best | LSB This is the recent update.  Google released this update on April 2015.  The main purpose of the algorithm is to improve mobile search results. Because now a days every body preferring mobile friendly. If your web site is not mobile friendly your website will affect by Google Mobile Friendly update.

Then you will get one doubt. How can i  know which type updates google was released. We will provide some resources you must be active in Google updates, Otherwise your website will affect a lot.

You must design your website based on Google Updates

Google update Resources: